On Aug 31st the Seaside Brewing Company in Portland, OR posted a letter on Facebook regarding a politically charged situation that took place in front of their establishment. It concerns a group of supposed Trump supporters who “brandished AR-15’s” and “scared away customers”. The letter is posted below at the end of the article.
From the looks of it, the owners are in fact taking a political stance, since gun ownership is still a constitutional right, and in Oregon the law permits you to open carry. In fact, they state in their letter “We are NOT ok with racism in any form. We do NOT promote or accept fascism in any form.” This is clearly the same language that BLM uses as well as the terrorist group ANTIFA. Aside from the political language used, I tried to find the group that was mentioned in the letter, as well as the event page on Facebook, but I found nothing. What I did find (aside from frustrated eye rolling) was a lot of current left wing buzzwords.
The comments did provide some perspective though. I found some people tried to question the narrative and got nothing out of it. Broken links (either lost or private) and very sensible reactions that brought the others to bully them and call them racist. Seem familiar? Is was then that I realized something – this isn’t anything new. And the whole story seems to either be bunk or embellished. Because it turns out (in my opinion) that it all boils down to one thing – marketing. Free marketing to be precise.
It’s been a growing phenomenon for the past decade now with businesses claiming racist or otherwise buzzword filled situations happening to their establishment on social media. And soon enough, you get comments and shares that are driven by emotion. When you see that article or letter that tells you a story based on unjust events or situations, you get an emotional push to share it. You want the “unjustness” of it to be justified – either legally or socially (by way of social media and social pressure).
I’ve seen this happen over and over now, with the main story sharing like wildfire. Then the news cycle starts over, and you never see the article about the hoaxes or the exaggerated stories of no consequence. And the lies continue to propagate in common conversation without pushback or retort. How else do you think we get here?